1. BulletJohn Hill, Executive Chairman, Pera

  2. We took Mike on as an interim to help us get to grips with a massive growth
    challenge within our business. We tasked him with developing a sales team of 25 business developers, leading a further 80 business developers within our partner companies, to meet our targets of acquiring 10,000 new clients per year for £30m pa of services. Mike excelled in this herculean task and we are now achieving all our goals and in so doing, have positioned our organisation and its partners, for even greater growth to come. I have no hesitation in recommending him to any other ambitious company on a good to great journey”

  1. BulletJohn Leach, CEO Winning Pitch plc

“Mike has become an important extension to the Winning Pitch team. His tenacity and strong entrepreneurial drive has assisted us in identifying potential clients for a wide variety  of programmes WP delivers across the UK. Mike is a highly professional sales and marketing individual, with the rare talent of being able to operate at both tactical and strategic levels in public and private sector. This makes him a vital contributor to any organisation looking grow their business”

  1. BulletAlan Partridge, CEO National Metals Technology Centre

“Mike helped us carry out a root and branch review of our marketing strategy and structure. Mike quickly identified the main areas to focus our efforts and helped deliver major changes in the way in which we carried out our marketing - addressing web-site, communications, e-marketing, etc. This had an immediate positive impact on our sales, and fundamentally changed the way be undertook marketing. Mike is a very personable individual and is able to work effectively across the business. His friendly and approachable style helps to engender trust and engagement in the delivery of major change processes. Combined with his marketing experience and expertise this makes Mike a very effective business change agent that can deliver bottom line results.”

  1. BulletLindsay Sharples, Director International Centre for Digital Content

“Astral-BDS has provided consultancy services to the International Centre for Digital Content (ICDC) in a number of very specific areas. A key externally-funded project was not performing according to profile and appropriate remedial action was sought. Mike was selected based on his experience and expertise in organisational change and business development and his input and advice was considered to be insightful and of high quality. The nature of the funding profile of the project meant that it was necessary to challenge impacts and outputs in order that contractual commitments could be properly addressed so there was little room for error in terms of deployment of resources. Mike’s contribution enabled a more effective structure to be put in place, the management team was considerably strengthened and the project got back on track and began to deliver its outputs"

  1. BulletKaren Ackroyd, Director DSoft Solutions

“Mike has guided our company from inception to full company formation, operation and beyond. Through Mike's targeted and friendly approach we have produced a business plan, identified market opportunities and developed sales and marketing strategies. Mike's mentoring has built confidence in our company and our own abilities to be successful in business. I highly recommend Mike and Astral-BDS services.”

  1. BulletDr Peter Cook, Chairman SOG Ltd

“SOG has had a continuing ongoing relationship ever since the formation of Astral-BDS. Astral's extensive experience of a range of commercial situations has assisted clarification and focus to achieve improvements in a number of areas of SOG's business.  Examples include:

1. Devising a modular product, allowing us to offer a more flexible offering for customers.
2. Detailed market analysis of a specialised service priorto market launch
3. Working with a small specialist training consultancy team to improve business processes.
4. Devising & implementing a complete marketing & sales strategy for a new product
5. Providing an additional network of business partners and service providers, complementing SOG's own.

I would have no hesitation in recommending  Astral-BDS to any business seeking to improve its sales performance."

  1. BulletManaging Director, Engineering Business (Client Confidential)

“We have enlisted the services of Mike Dean of Astral BDS and on a number of occasions over the past few years. This has been in the capacity of a Business Development Consultant to assist my Company and myself personally in focussing our minds and achieving improved results in the Marketing and Operational areas of the business. We have always found Mike to be very easy to work with and he has the ability to integrate with the existing culture of the Company and understand where improvements can be made and helping to achieve these improvements. He has proved particularly effective in our area of operation – ie Technology Markets where he has helped us achieve new opportunities and growth in a number of different areas. I have no hesitation in recommending Mike Dean and Astral BDS to any potential future clients”

  1. BulletManaging Director, Technology Business (Client Confidential - Sweden)

“We have worked closely with Astral-BDS to develop a new market proposition and ultimately generate a market position for a new high technology product. Astral’s extensive contacts in IT and industrial sectors, including Universities, public sector and investment communities have all helped to generate early traction in the market for our product. We wouldn’t hesitate to use their services again.”

  1. BulletSales Manager, IT Business (Client Confidential)

"Astral-BDS have provided mentor support to help with increasing my appointment activity and thus increase sales revenues. This engagement started out by drafting a business plan, concentrating mainly on quarter 1 and 2 sales plans.  Plans were implemented quickly and reviews held bi-weekly to discuss the success and progress being made with regular reviews of the original goals set out in the plan and to asses these against progress made.  The main benefit for me is having an independent mentor guiding and assisting me where necessary rather than actually telling me what to do. The experienced gained has had a major impact on growing reveues."

  1. BulletProgramme Co-ordinator, Large Scale RDA Investment Programme (Client Confidential)

"I worked with Astral-BDS on an R&D assessment programme for one of the UK Regional Development Authorities. This involved assessment of complex proposals for large scale R&D investment in businesses throughout Yorkshire. Mike brought great technical and commercial insights to the review meetings. As importantly Mike brought his enthusiasm and humour to the co-located meetings ensuring that the reviews were thorough and fun. A successful programme ran over four separate calls, resulting in over £20M being invested in focussed industrial R&D programmes."

  1. BulletTrevor Long, Head of Department of MPS at Liverpool Screen School

"Mike is very dedicated, focused and creative. An absolute pleasure to work with, he takes on new tasks and delivers them with aplomb. Excellent feedback from both colleagues and students alike. I plan to hire Mike for many years to come"


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